Back to School

The Problem — Get a generation of incoming college students to recognize BofA's SafeBalance Banking as their go-to account... on a crowded social space in 6 seconds.

The Solution — Using real data to remind students they’re all in this together, paired with energetic movement and repetitive patterns, we breathed life into back-to-school finances after a year of Zoom classes from bed.


Creative Director — Rodney Raftery
Senior Copywriter — Kate Jurras-Buchanen

Production — Scholar