Masters x Bank of America
The Problem — People view golf as an exclusive sport that's only available to privileged groups.
The Solution — We casted real golfers of all kinds, from pros to trickshot artists to street golfers, to prove golf is an inspring game for anyone, anywhere.
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Director — Lance Acord from Park Pictures
Director — Lucy Sandler from Park Pictures
Editor — Peter Wiedensmith from Arts Academy
Copywriter — Kylee Hegarty
Creative Director — Steve Pratt, Josh Mizraki, Dane Canada
Producer — Brian Dooley, Elizabeth Ritten
We dove deeper with the golfers in a "Younger You" series.
We produced even more social-first videos that resulted in the
highest performing content on Bank of America's channels to date.
Plus, we announced the Golf with Us kids membership
during Masters week as parents and kids cheered on Rory.
