JFK Library Museum

The Problem  —  JFK Library needed to invigorate their museum's out-of-date merchandise after being shut down for two years.

The Solution  —  Two lines of merchandise relevant to JFK himself and the world's increasing conversations on cause-based activism and human connection. 

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Copywriter — Kylee Hegarty
Creative Director — Mark Philip

JFK believed change ought to be possible. 

Juxtaposing B+W historical photos with a modern color palette, this line of merchandise highlights issues JFK tackled that continue to resonate with movements today.

Plus, proceeds are donated to organizations related to the cause on your merch of choice. 

"Our most basic common link is that we all inhabit this small planet. We all breathe the same air. We all cherish our children's future. And we are all mortal." JFK, 1963

This line features down-to-earth photos of JFK, highlighting his relatability, juxtaposed with major quotes to emphasize the cohesion between JFK's humanity and profoundness.

CONVERSE x JFK 

Converse is a timeless brand known for being trendy, sophisticated and sincere. If the brand were to become a person? Well, then you’d have JFK, who used to rock the shoe wear himself.

CHAMPION x JFK

This football set further highlights the duality of JFK. Representing an all-American sport JFK loved to watch and play with his family and friends, the athleisure will feature marks that nod to both his presidency and his everyday life.