Black Infusions Vodka

The 4A’s Institute of Advanced Advertising Studies (IAAS) runs an annual 12-week program for rising agency leaders to solve a live client brief, in this case for Black Infusions Vodka.

The Problem — Black Infusions Vodka is unappealing to many vodka drinkers because of its unusual coloring and residual sediment due to the natural flavoring. 

The Solution — A rebranding that celebrates the vodka's unique quality based on the insight that pure is better than clear. 

——

Copywriter — Clare DeSantis
Video Production — Alex Kondo Chapman
Strategist — Kai Douglas
Account — Jessica Burbridge
Data Analysis — Brandon Brink