Bank of America: First Days
The Problem — Bank of America funds DE&I career-starting nonprofits, but they've only ever shared their commitment through statistics and monetary values—lacking humanity.
The Solution — We interviewed real program alumni who detailed how deeply their lives changed through these opportunities and photographed authentic moments of their First Days. The photographer? A talented graduate himself whose dream happened to be professional photography. The only man for the job, Malik Robinson.
Photography — Malik Robinson
Copywriter — Kylee Hegarty
Creative Director — Topher Warmanen
Producer — Jessica Torpey
Videographer — Wheaton Simis
:30 — Through Malik's Lens
3:00 — Through Malik's Lens
:30 — First Days (National)
:30 — First Days (Localized, Charlotte)
:30 — First Days (Localized, Chicago)