Crocs x Our Place

To launch the butter-yellow Crocs x Our Place collaboration, we buttered up social feeds with Crocs-shaped loaves, ravioli clogs, custom butter Jibbitz and more. It spotlighted a perfect pairing: Crocs Hot Grips + Jibbitz personalization, and creativity + comfort in the kitchen.

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Creative Partner – Kylee Hegarty 
Creative Director – Rodney Raftery 

Conceptualization + art direction

We tapped into the butter sculpture world.

And to kickoff the launch in-store and online,
we invited influencers to the flagship to create butter sculptures of their own.