When life's questions spiral into money questions, Erica's there.
The Problem — Bank of America's app has an impressive AI assistant named Erica, but she's never had a formal introduction.
The Solution — We brought Erica into real life scenarios where she's by your side when money questions arise.
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Director — Tom Speers from SMUGGLER
Copywriter — Kylee Hegarty
ACD — Alex Walentin, David Uribe
Creative Director — George Apfelbach, Hache Hernandes
Producer — Elisabeth Ritten
Editor — Adam Robinson from CARTEL
VFX — Midnight Snacks
:30 — Art School
:30 — Dog vs. Couch
:15 — Save the Date
:15 — Clothes Rack
:15 — Ring
:15 — "Am I getting more expensive?"
:15 — "Congrats, Jer"
:15 — Blue Water