Talbots x Coastal Grandmother

The Problem — People view Talbots as an outdated clothing brand. 

The Solution — Just as the Coastal Grandmother trend was ramping up on social media among Gen Z and Millenials, we took the opportunity to let them know Talbots has been home to this aesthetic long before it was a trend. The Coastal Gran influencer who coined the term herself even agreed, leading to a partnership garnering 2.1 million views. 

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2.2 million+ impressions on social media

Copywriter — Kylee Hegerty
ACD — Carly Drown
ACD — Meky Wong 

Art direction + social  + influencer PR